Le BECK’S: the #legendary beer-can from Beck’s

For over 145 years Beck's has been Beck’s beer – Germany’s legendary beer brand. Serviceplan Campaign International wanted to give the exquisite premium beer the extraordinary chalice it deserved. Le Beck's was designed to improve the image of Beck's canned beer. It is a limited edition that inspires Beck's customers to associate their favorite premium Pils with a new drinking custom. Le Beck's is a game changer for the entire canned-beer segment. The limited-edition cans were unveiled March 1st, 2018 with 5,000 carefully crafted pieces. They were presented to the public at some of the most exclusive events and were dispatched to a select group of socialites and influencers. Le BECK’S: The legendary beer can from Beck’s. Check out more details here: http://sp-url.com/lebecks-case-en #Becks #LeBecks #ServiceplanCampaignInternational #WeCreate