Beck's Scratchbottle Limited Edition

It‘s a party phenomenon: People like to scratch shapes into the characteristic aluminum neck of BECK‘S bottles. Based on this insight we developed an interactive and playful packaging that turned the whole bottle into an aluminum canvas – designed by your night out. Creative Managing Director/s: Jan Harbeck CCO: Wolfgang Schneider Creative Director: Daniel Schweinzer, Lukas Liske, Ricardo Wolff Art Director: Nicolas Moles Copywriter: Lukas Liske, Charlotte Gärtner Kundenberatung: Lindsay Jönsson Agency Producer: Michael Pflanz, Markus Kuhn Photographer: Michail Paderin, Christian H. Hasselbusch Illustration: Jessica Witt, Marianne Nicolas, Simon Stehle, Lena Dirscherl Music: Zac Bronski   / bottles-becks-scratchbottle-limited-edition   Motion Design: Marius Menzel