Create Targeted Email Campaigns with MailerLite Segments

MailerLite segments automatically sort your subscribers based on rules you set, so you can send the right message to the right person without managing lists manually. In this MailerLite tutorial, you'll learn how to create segments from scratch, use segment templates, and put segments to work in campaigns and automations. In this tutorial you'll learn: The difference between groups and segments in MailerLite How to use segment templates from the built-in library How to create a segment from scratch with custom rules How to send campaigns to specific segments How to use segments as automation triggers Chapters: 00:00 - Introduction 00:17 - Groups vs segments explained 00:55 - Segment templates and the segment library 01:58 - Creating a segment from scratch 02:35 - Setting conditions and combining rules 03:17 - Using AND vs OR 03:58 - Sending campaigns to a segment 04:19 - Using segments as automation triggers 05:37 - Recap