Groups vs Segments in MailerLite: What's the Difference?

MailerLite groups vs segments: what's the difference and when should you use each? In this MailerLite tutorial, learn how groups and segments work, how to use them to organize your email list, and which to set up first. Groups in MailerLite are manual buckets you control - you decide who goes in and who comes out. They work like tags and stay until you change them. Use groups to organize subscribers by interest, lead magnet, or sign-up source. Segments in MailerLite are live filters based on subscriber activity or fields. Set the rules once and they update automatically. Use segments to send targeted campaigns based on behavior like engaged subscribers, link clicks, or people who haven't opened an email in 30 days. Knowing the difference helps you build a healthier list, improve engagement, and send better-targeted campaigns. Create your FREE MailerLite account today: https://rebrand.ly/jtooqp4 Chapters: 0:00 Groups vs segments in MailerLite 0:27 What are groups in MailerLite 1:23 How to add subscribers to a group 2:07 Adding subscribers through automations 2:44 How to create a group in MailerLite 2:54 What are segments in MailerLite 3:53 Using AND / OR conditions in segments 4:22 When to use groups vs segments 5:10 Recap