11th Digital Dealer Conference & Exposition Speaker April Rain & Richard Herod III

Your Web Identity is at Risk Discover the 20 most important ways to protect your dealership's online identity As a dealer, you work hard to create an identity, a brand and a company culture. How do you communicate that message online? Your brand can get fragmented when you have many providers trying to interpret your identity. Are you creating synergies in all aspects of your marketing? If you look at your web site, does it convey who you are? Is your social media strategy an illustration of how you do business? We will provide a checklist for managing your web identity so you can take control of who you are. What action items will attendees take back to the dealerships? 1. Checklist of how to manage their online identity 2. What to look for in their digital marketing 3. How to create synergy between your online and offline brands 4. How to increase your online reputation April Rain has been in sales and marketing for more than 13 years. As the digital development and training supervisor at Cuneo Advertising, she consults and trains dealerships regarding sales processes, time management, marketing strategies and technologies implantation. She helps to enhance their online marketing and maximize their resources, reduce their cost of customer acquisitions, increase their digital presence, monetize third-party lead providers and create real world steps for their success. She strives for excellence when managing digital media and creating significant presences with e-commerce, reputation management, lead management, social media strategies, sales analytics, online marketing and web site optimizations. Richard Herod III has worked with the Saint Paul Auto Group for 15 years. His roles over the years have included sales consultant, general sales manager, business development center manager, Internet director and now general manager. Prior to those roles, he helped design web sites for his alma matter, the University of Wisconsin-River Falls and helped work on corporate marketing and communications efforts at a summer internship with 3M. In his current role as general manager at the new White Bear Mitsubishi Suzuki, Herod enjoys a experience knowledge base rooted in "real-world" Internet marketing and sales. In less than one year, White Bear Mitsubishi Suzuki became the #1 Mitsubishi and #1 Suzuki dealer in the five-state area. For more information on the 11th Digital Dealer Conference & Exposition, visit our website at http://www.digitaldealerconference.com