6 Generations of consumers. Ken Hughes, Keynote Speaker

Today every brand or business needs to take account of 6 different consumer sets, each with varying value sets and expectations. The differences between Traditionalists, Boomers, Gen X, Millennials, Gen Z and Alpha to come may be subtle at times, but the challenge remains. To keep your brand relevant to all consumers is difficult but critical. Relevance is key and understanding what the new and future consumer requires from you and your business is the only way to thrive. Leading Consumer, Shopper Behaviouralist, Playologist & Keynote Speaker Ken Hughes is world’s leading Consumer & Shopper behaviouralist and a global thought leader in the areas of shopper psychology, consumer behaviour, retail futurology, retail strategy, omnichannel, and shopper marketing.