‘How to attract six generations of consumers’: Ken Hughes, Consumer & Shopper Behaviourist

‘How to attract six generations of consumers’: Ken Hughes, Consumer & Shopper Behaviourist

Ken Hughes, Consumer & Shopper Behaviourist, tells Real Estate Day that the retail experience is constantly changing and must be curated and tailored very accurately to each group, from pensioners to baby boomers and from Millennials to Gen Z, who have different expectations