The 3 phases of the Covid Consumer Recovery. Ken Hughes

Three phases and three opportunities to pivot and grow the business. There will be no V-Shaped recovery and both consumer sentiment and economic recovery will take time. It will be shaped like a traditional Irish rowing boat called the Currach – a long shallow bottom and a slow rise. So, we need to shape our businesses to the Now, Then and When – the three stages of the recovery, each with a different focus on what the pandemic allows, or the consumers expect. Are we there yet? A question that echoes along every car journey. And your parents always gave you the same answer, didn’t they? Around the next corner. Well that is just how the Captive Economy feels today. When is this promised future and next stage arriving, and what does it mean? Read the full post here: http://www.kenhughes.info/3-phases-co... Ken Hughes is the world’s leading Consumer & Shopper behaviouralist and a global thought leader in the areas of shopper psychology, consumer behaviour, retail futurology, retail strategy, omnichannel and customer experience.