ustwo’s Ken Wong - Games Without Gamers (#DICE2014 Europe)

Ken will discuss how core gamers have supported the games industry and pushed it into new territory for decades, but fresh opportunities and challenges await if designers try to attract new audiences. In creating Monument Valley ustwo sought to create a meaningful, rich experience for audiences beyond the ‘gamer’ by replacing tropes and overused patterns with a focus on user experience. Make sure to follow us on Twitter @Official_AIAS for more updates on gaming and D.I.C.E.! You can also view more of our videos at the link:    / academyias   http://bit.ly/VarietySubscribe