Ken Wong "Stop the (so-called) Marketing Madness" @ The CMA's next:2010 Convention

The post-recessionary period will see a major rethinking of how to do business. Significantly, this is occurring at a time when there is a growing sentiment around the world that marketing is not what it once was and nowhere near what it could and should be. Ken will review the symptoms of, reasons behind and the remedies needed to overcome marketing's malpractices. Clients and agencies will learn how they can avoid these problems. Current and prospective marketers will hear ways they can prepare themselves to avoid contributing to the problem and positioning themselves for success in an era where the marketing departments will need to reposition themselves.