How to Create a Mailchimp Birthday Email Marketing Series

Do you want to send an offer to your customers on their birthday? These instructions demonstrate how to create a series of emails that send to your contacts before, and on, their birthdays. This tutorial by Gary Eckstein, a Mailchimp Pro Partners, shows how to use Mailchimp Customer Journeys (Automations) to send an offer to contacts ten days before their birthday and then to send another email message on the persons birthday. You'll learn: 1. How to add birthdays to your Mailchimp Audience. 2. How to create and use a birthday Customer Journey. 3. How to setup an email to send to customers 10 days before their birthday. 4. How to send an email to customers on their birthday. This types of drip-marketing works extremely well for restaurants, beauty salons, hairdressers and other businesses.