How To Create A Mailchimp Birthday Email Marketing Series

Want to send personalized emails that get 4X the clicks of a regular campaign? The Birthday Email Automation Series is your answer! In this FULL STEP-BY-STEP MAILCHIMP GUIDE for 2025, I'll show you exactly how to set up a "set it and forget it" automated email journey that delights your subscribers and boosts sales on their special day. We will cover everything, from collecting the crucial date of birth information to building a multi-step automation using Mailchimp's Customer Journey builder. What You Will Master in This Video: Collecting the Data: How to add the necessary Birthday Merge Tag field to your signup form (and how to collect it from existing subscribers!). Building the Journey: Setting up the Customer Journey automation with the specific "Birthday" trigger. The Birthday Email Design: Key design tips for your email—from using the perfect subject line to including a high-converting, personalized coupon code. Creating a 2-Step Series: How to send a pre-birthday reminder (e.g., 7 days before) and the "Happy Birthday" email (on the day). Troubleshooting: Common issues and Mailchimp's plan requirements for automations. This is a must-watch for any e-commerce store owner, service provider, or creator looking to leverage personalization for better customer loyalty and revenue! 🎁 Get the FREE Birthday Email Subject Line Swipe File! [Link to your freebie] 👇 Tell me in the comments: What are you offering your subscribers for their birthday (e.g., % off, free shipping, free product)?