Festive season vital for consumer-oriented companies. The festive season starts with Onam in Kara, ends with Dhanteras-Diwali. Around 50% of consumer durable sales made between August – December. Festive season accounts for around 35% of annual sales for retailers. October - December account for 50% of the annual sales for jewelry & fashion. Around 20-25% of wholesale Auto sales made during the festive period. About 80,000 daily cases reported by Aug-end, up from 50,000 at month start. Peak still at least a month away if not more. Of the 50 worst affected districts on August, 26 were rural. 4 such districts individually contributed over 10% to their state GDP. Catch the full debate with Tamanna Inamdar, Vinkesh Gulati, President, FADA, Mukesh Kumar. Chief Executive Officer, Infiniti Malls and Mayank Shah, Category Head, Parle Products. Subscribe To ET Now For Latest Updates On Stocks, Business, Trading | ► https://goo.gl/SEjvK3 Subscribe Now To Our Network Channels :- Times Now : http://goo.gl/U9ibPb The NewsHour Debate : http://goo.gl/LfNgFF To Stay Updated Download the Times Now App :- Android Google Play : https://goo.gl/zJhWjC Apple App Store : https://goo.gl/d7QBQZ Social Media Links :- Twitter - http://goo.gl/hA0vDt Facebook - http://goo.gl/5Lr4mC G+ - http://goo.gl/hYxrmj Website - www.etnownews.com