Group members: Sheik Raja, Julia Outerbridge, Ong Lunghua, Georgina Groves, Matthew Tattersall, Sandi Aziz, Zohaib Zulfiqar Pharmacists can play an active role in smoking cessation, especially if their pharmacy provides a smoking cessation essential service. Community pharmacists are able to reach and potentially treat a large number of people due to the great number of people that pass through the pharmacy each day. They can easily educate local people using health promotion. This health promotion includes a passive role (posters, leaflets and supplying nicotine replacement therapy), and an active role (identifying smokers, e.g. those buying cough medicines, and advice on smoking cessation through consultations). In this video, the pharmacist is seen to take an active role. References: Chatterton, M. (2012). ‘Tobacco control: smoking cessation'. Pharmacy Magazine, (205), pp. 1-7. [Online] Available at: http://www.pm-modules.co.uk/pm_module... Kenny, T. (2012). 'Smoking – The Facts'. [Online] (16/05/2012) Available at: http://www.patient.co.uk/health/smoki... [accessed 23 November 2014] WORLD HEALTH ORGANIZATION (1998). ‘Pharmacists and action on tobacco’. Copenhagen, Denmark: WHO, pp. 8-12. [Online] Available at: https://www.fip.org/files/fip/tobacco...