GameCamp Webinar - Measurement and analytics for gaming and app business

Building the measurement stack and analytics competency in the company are one of most important requirements for growing in scaling any gaming and apps business. It is especially important once a company is preparing for some Growth and User Acquisition activities. During the webinar we will present: A few approaches to develop measurement systems in the company How to make sure we measure the right KPIs and develop analytics capabilities in the company How to grow the analytics team in the company? All presentations are based on examples and case studies. Agenda 15.00 - 15.30 - Adam Longhorn, Head of Analytics at Reality Games Building the BI system and analytics capabilities at the company based on Reality Games example 15.30 - 16.00 - Martin Jelinek, Head of Marketing at AppAgent Building cost-effective mobile product & marketing app analytics based on Google Cloud, Firebase and Big Query. Examples and case studies 16.00 - 16.30 - Michal Grno, Head of Marketing Analytics, at Pixel Federation Data Science and Marketing Analytics behind User Acquisition. Pixel Federation's approach and learnings 16.30 - 17.00 - Discussion and Q&A session Michal Grno, Head of Marketing Analytics, at Pixel Federation Martin Jelinek, Head of Marketing at AppAgent Adam Longhorn, Head of Analytics at Reality Games Mariusz Gasiewski, CEE Mobile Gaming Lead at Google Speakers Adam Longhorn Head of Analytics, Reality Games Head of Analytics at Reality Games. Worked across Mobile Gaming, Grocery Retail, Telecom and Finance sectors in various analytics and project management roles. Passionate about solving problems (especially data puzzles), working with people and moving the team forward. Martin Jelinek Head of Marketing, AppAgent Martin started in gaming in 2010 and two years later he founded BeerDeer Studios which produced Nyrthos – an action RPG for PC, Mac and mobile. After progressing from the Marketing Manager over to Marketing Analyst, Martin is now Head of Marketing at AppAgent where he oversees a team of five. For Studycat, he led the analytical project and served as the client’s account manager. Michal Grno Head of Marketing Analytics, Pixel Federation After getting a Master's degree in Applied Mathematics and quitting a job at a bank, Michal joined Pixel Federation in 2014 as a data analyst to support one of the smaller projects back then – Diggy’s Adventure. During his time on Diggy’s, he mostly focused on improving monetization using custom segmentation strategies. Couple of years later after launching the game on mobile, it turned out to be the biggest success of Pixel Federation. As a consequence of successful launch there was a need for a dedicated data guy in the marketing department to support the huge increase in marketing spend. Currently he’s working as Head of Marketing Analytics in Pixel Federation – taking care of everything from data collection, through ROAS prediction to building the right tools for UA managers. Mariusz Gąsiewski CEE Mobile Gaming Lead, Google Mariusz has been with Google since 2007. He is leading mobile gaming initiatives at Google for Startups Campus in Warsaw, supporting growth of the mobile gaming ecosystem in the CEE region. During most of his career he was helping some of Google’s biggest clients in Central and Eastern Europe in preparation and implementation of mobile measurement strategies. He is a frequent speaker at gaming and mobile conferences and a founder of GameCamp (www.gamecamp.io), one of the biggest mobile gaming communities in Europe.