LTV Predictions – How do Real-Life Companies use Them & What can you Learn From It? | AppAgent

Delivered at MGS Europe 19 by Martin Jelinek, Head of Marketing, AppAgent. LTV predictions can be extremely valuable for just about any company running a mobile business. Though the ideas behind it are far from new, the area still seems to be quite elusive for many marketers. After talking to experts from a number of companies like Rovio, Hutch Games or Kiwi.com to understand how they approach LTV predictions in real life, AppAgent Head of Marketing Martin Jelinek will deliver a comprehensive summary on the topic. Covered will be: The top 3 LTV prediction models, their pros and cons for different types of mobile apps, and who in the team should be responsible for driving the process. SUBSCRIBE. SHARE. FOLLOW. Facebook:   / mobilegrowthsummit   Twitter:   / mobilegrowthmgs   Instagram:   / mobilegrowthmgs   LinkedIn:   / mobilegrowthsummit   YouTube:    / @mobilegrowthsummit   LEARN. CONNECT. GROW. Website: https://mobilegrowthsummit.com/ MGS Tribe: https://mobilegrowthsummit.com/tribe/ Mobile Growth University: https://mobilegrowthsummit.com/univer...