How to Create an Automated Birthday Email in Mailchimp (2026) | Step-by-Step

Learn how to create an automated birthday email in Mailchimp using the latest automation builder. In this tutorial, you'll set up a birthday automation from scratch, configure the trigger based on a date merge field, and write a personalized email that sends automatically each year. This method works with Mailchimp's current interface and is fully updated for 2026. Whether you're rewarding loyal customers or building stronger subscriber relationships, birthday emails are one of the highest-converting automations you can run. No third-party tools needed — everything is built directly inside Mailchimp. Watch the full walkthrough and get your birthday automation live today.