Webinar: Does the Word Really Matter? Communication Campaigns and Substance Use Disorders

On October 1st 2020, ISSUP India recorded a Webinar presented by Mr. William D. Crano on Substance Use Disorder and Behaviour Change Communication. Over the years, the intersection of communication campaigns and public health at large, have grown. Almost every major health intervention used employs a communication campaign to spread the message and awareness to the masses. How much do they really create awareness? Does media campaigns takeaway the merit of actual work being done on the ground and most importantly, are they really effective? These are the questions of which answers we will seek. This webinar attempts to understand the effectiveness of mass media and communication campaigns to reduce the use of substances among people. Learning Outcomes: Explore the effectiveness of Communication Campaigns Discuss how to improve communication aspect while preventing and treating SUDs Presenter: Mr. William D. Crano Oskamp Professor of Social Psychology and Director Health Psychology and Prevention Science Institute Division of Behavioral and Organizational Sciences Department of Psychology Claremont Graduate University This Webinar was recorded on 1st October 2020.