The Future of Retail with AI, Omnichannel Marketing, and Customer Experience

EPISODE OVERVIEW Barbara Kahn, Wharton marketing professor, examines the shifts transforming retail. She explains how omnichannel strategies redefine shopping, why product differentiation has flattened, and how customer experience is becoming the key competitive factor. The conversation covers the impact of generative AI on decision-making, growing price sensitivity, Amazon Prime Day’s influence on seasonal shopping, and the continued role of physical stores as spaces for efficiency, interaction, and experience. PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney. Subscribe on Apple Podcasts: https://whr.tn/3HEgNYs Subscribe on Spotify: https://whr.tn/475stOb Watch/listen on the Knowledge at Wharton website: https://whr.tn/rippleeffect #RetailTrends #FutureOfRetail #CustomerExperience #Omnichannel #AIinRetail #RetailInnovation ----- The Wharton School of the University of Pennsylvania is committed to sharing its intellectual capital through Knowledge at Wharton, the school’s online business analysis journal. Launched in 1999, Knowledge at Wharton offers free access to: Articles, podcasts, and videos highlighting Wharton faculty research and analysis of current business trends Interviews with book authors from Wharton School Press In-depth series of curated content like Wharton Executive Education’s Nano Tools for Leaders A searchable database of more than 10,000 articles covering all aspects of business A weekly newsletter that delivers Knowledge at Wharton insights directly to your inbox Visit the Knowledge at Wharton homepage: https://whr.tn/3qUpSBE Subscribe to the Knowledge at Wharton YouTube channel: https://whr.tn/3DEAgAU