Cognitive behavioral therapy for insomnia (CBTI) helps you change actions or thoughts that hurt your ability to sleep well. It helps you develop habits that promote a healthy pattern of sleep. Talk to your doctor or to a sleep specialist to see if one of these methods might improve your sleep. Cognitive behavioral therapy for insomnia (CBTI) guides patients through a series of changes in sleep-related behaviors. The focus is on addressing the three factors that contribute to the persistence of insomnia: 1. Conditioned arousal. 2. Identifying and eliminating habits that were developed in an effort to improve sleep but have become ineffective. 3. Reducing sleep-related worry and other sources of heightened arousal.