🧠Let’s chat about the Mental Performance Certification and see if it’s the right fit for you 👉https://calendly.com/drtomhanson/30-m... 🏆Try the Winventory™ and instantly shift into a feel-good state. A FREE 5-minute guided exercise that helps you reconnect with your past wins and boost your mood. https://www.drtomhanson.com/winventory I’m sharing the “strangest secret” in mental performance coaching — the same lesson Earl Nightingale taught in 1956, the same principle Dr. Bob Rotella reinforced, and the same truth I’ve seen play out in 40+ years of coaching elite performers. This session dives into why people become what they think about, why self-image predicts outcomes, and how focus becomes the #1 performance variable. I walk through how the reticular activating system (RAS) drives confidence, attention, and consistency — and how to train it so athletes stay locked in on who they want to become. I also demonstrate how the Play Big Winventory™ works: a custom GPT exercise designed to build confidence by collecting and reliving wins. You’ll see exactly how to use it with athletes, teams, or your own daily mental game routine. You’ll learn how to gather 21 wins, how to build a “mental trust fund,” and how to use these wins to train your RAS to look for success instead of failure. Main Topics Covered • The original “Strangest Secret” and how it applies to athletes today • How thoughts, focus, and self-image determine performance outcomes • Real examples from pro baseball and decades of coaching • Why focus beats confidence every time • How the reticular activating system shapes what you see and feel • A live walkthrough of the Play Big Winventory™ confidence tool • How coaches and athletes can use the Winventory daily • Why training your mind to look for wins transforms performance long-term #mentalperformance #sportspsychology #athleteconfidence #coachingtools #mindsettraining 00:00 Strangest Secret Tease and Free Tool Promise 00:24 Earl Nightingale and the Origin of the Strangest Secret 01:12 People Become What They Think About Explained 02:03 Self-Image, Bob Rotella, and Becoming What You Think About Yourself 04:10 The #1 Performance Variable: Focus of Attention 05:00 Tortoise and Hare Story and Why Focus Beats Confidence 06:04 Reticular Activating System and How Your Brain Filters Reality 07:00 Blue vs Brown Exercise to Show Selective Awareness 07:42 Introducing the Play Big Winventory GPT Confidence Tool 08:48 Building Your 21 Wins and Creating a Mental Trust Fund 10:18 Daily Win Practice, Acting Out Wins, and Training Your Brain 11:32 Three W’s, CJ License Plates, and Spotting Wins Everywhere 12:35 Future Wins, Reps, and Using the Tool With Athletes 13:09 The Real Secret: Doing the Work and Staying Consistent 13:26 Play Big Certification Invitation and Next Steps