Top 10 Tips for Strategic Business Writing - Part 2 by Dianna Booher
http://www.booherresearch.com 1-817-283-2333 Executive Communication Expert Dianna Booher 6. Consider eye appeal and quick access to what you write. Provide informative headings, ample white space, short paragraphs, bulleted lists, and consistent layout to help readers skim and find what they need quickly. 7. Beware of unsupported generalizations. Take care that you don't write your "facts" rather than research them. Prefer understatement to overstatement. 8. Add authority. Consider where data, expert commentary, industry research, or test results will make your point stronger than your own opinion statements. 9. Avoid adjective and adverb clutter. Nouns and verbs bear the weight of your message. Adjectives and adverbs add opinion and weaken otherwise factual-sounding comments. 10. Vary sentence and length. Variety in sentence pattern and length is to writing what voice inflection is to speech. A steady diet of any one construction makes for a pitter-pat, pitter-pat, pitter-pat rhythm that puts a reader to sleep. What tips would you like to add to the list?
