SPSS Part 2B: Reliability & Regression Made Easy (Real Data Interpretation)

Welcome to SPSS Part 2B! This video continues from Part 2A and covers two important analyses for business and management research: ✔ Reliability Analysis (Cronbach’s Alpha) – What Alpha means – How to interpret reliability tables – When to delete items – What reliability means for managers making decisions ✔ Multiple Linear Regression – Understanding R, R², and Adjusted R² – Interpreting the ANOVA table – Working through standardized betas – Identifying which predictors truly drive Customer Satisfaction – Translating SPSS results into actionable managerial implications All examples are based on the Heavenly Delights Café dataset used throughout this series. Perfect for: • Undergraduate & postgraduate research students • MBA learners • SPSS beginners • Anyone who needs to turn data into meaningful business decisions 👉 Watch Part 2A first if you haven’t: Correlation + EFA 👉 Subscribe to Dr. J Here for more SPSS and research methodology tutorials