How Culture “Done Well” Secretly Costs You $100,000s

https://bit.ly/YT3BPC100Ks Confession time. This was a hard earned and very costly lesson for me and Sponge. I will explain how these problems cost many business owners hundreds of thousands of dollars! For us it is a million plus. Like us, many businesses we have spoken to didn’t see these problems as avoidable. But they are! And once we solved them for ourselves and developed a framework to repeat the solution, we have helped our clients solve it too. The big challenge is that unless we know it is solvable, then we don’t value the solution or the effort required to solve it. It is a case of we don’t know what we don’t know. Until we do! It will save you a fortune, heartache and more. Ready to see what I mean? First! My team and I love Rebranding, Renaming and Refreshing brands. But, the reasons most people start looking for our help, aren’t the bigger reasons they really need our help most. They feel there's a need for a change. That's true, there is. But often what is quoted is a symptom of deeper issues. There are 3 huge problems that most of our clients are suffering from when we meet. It's through no fault of their own mind you. And they are easily fixable, with the right guidance. Each of the 3 problems, which I will share in a moment, all fall under this banner: Good design today is table stakes. That might sound funny coming from a branding agency! But it is true. Good designers can make a logo look good, or a system function well. That today is the price to play today. People have a low tolerance for average design. Today it is meaning that is magnetic Your audiences, both top prospective team members and your market crave meaning from the brands they choose. And they vote with their attention and dollars. Success Today All brands, to be truly successful today, need to have a solid foundation that gives their people this meaning that they crave. Brand to us, is this meaningful foundation. Because it governs how you and your team show up in the world, the experiences you create for your customers and the story you tell. You are either united as one awesome clear voice, or you're a mixed bag of vastly different messages Which do you think is better? Building Awesome Foundations To give your audiences meaning, it needs to be defined and refined. Your meaning is created in the How and Why you do what you do, not merely what you sell. When we look closer it is your how, which is your culture code. And it is your why, that is your impact model. When Culture and Impact are fused as the nucleus of your brand, only then are you able to tell a truly meaningful story that resonates for all your audiences. Any of these three (Culture, Impact and Storytelling), merely done well, is not enough. All three have to be done awesomely. Merely done well results in these 3 huge problems, which cost 100s of thousands of dollars, even millions. Problem 1: Bad hires, which cost a fortune to support and replace. This is usually a result of having a non-existent, or generic culture code, to try and get a good culture fit during the hiring process. Culture merely done well, still results in bad hires. Check out how much the true cost of a bad hire actually is! Problem 2: Disengaged team members, who are unproductive and demoralising for the rest of your team This is usually a result of not giving your team the meaning they crave, either through a noble purpose, or an impact model that they really care about. Impact merely done well, still results in disengagement. We've all felt the drop in energy when there is a bad fit! But have you felt the palpable energy shift of 100% superstars!? It is unforgettable. Problem 3: Retention and acquisition costs skyrocketing This is usually a result of not giving your audiences a compelling, ongoing story that resonates for them, keeping them in love with your brand. Storytelling merely done well, still results in attrition. Losing great clients and team members is a nightmare. What if it simple stopped happening for good? As you can see, branding is much deeper than an awesome name, brand identity or marketing strategy today. It is why we are so passionate about sharing what we've learned over or 21 years of helping clients. What we love doing most of all, is helping businesses like yours, build upon all the great work you've already done. And taking you to the next level. Making you awesome. While saving you 100s of 1000s of dollars, and making you more profit while you create real impact in the world! It's all about that little bit more. It is this bit more that separates you from the crowd today, making your business truly good for the world. And that is our purpose at Sponge. The good news is that this work is fun, easy with the right guidance, and it’s engaging for you and your team. Dive deeper with us on your Culture, Impact and Storytelling, and give your audiences the meaning they crave. https://bit.ly/YT3BPC100Ks