How to Measure Networking Success at Events | Event ROI Tips from Ruud Janssen

Are your networking sessions actually working—or just filling time? In this short expert interview, Ruud Janssen (co-creator of #EventCanvas and co-founder of the Event Design Collective) shares actionable strategies for measuring the true impact of networking at events. Discover how to track success before, during, and after your event using metrics that go beyond just attendance or engagement rates. 📌 In this video, you’ll learn: Why tracking conversations matters more than counting attendees How behavior changes post-event signal success What to measure during the session to improve outcomes later Why most networking metrics fall short—and how to fix that 📣 Subscribe for more insights on event design, networking engagement, and audience connection.