It’s happening again. Budweiser invites fans everywhere to let their memories, emotions, and beer pour. From the bars to the streets to your living room, football energy is a global language — and for 39 days, we’re turning the world into one giant celebration. With iconic manager Jürgen Klopp telling our story, and Erling Haaland sparking celebrations with his goals, the world will come together and strangers will become teammates to Let It Pour.