Interview to Yaron Brook, President of the Ayn Rand Institute. While conversing with Luis Figueroa, Yaron Brook explains the true concept of self-interest, according to Ayn Rand's philosophy, listing the virtues that define it, such as rationality, honesty, integrity, pride, and productiveness, which all together lead to human flourishing- He argues that contrary to what detractors claim, taking care of oneself can only lead to construction, instead of destruction. Brook concludes by suggesting reading material for students to fully grasp the ideology of Ayn Rand. Yaron Brook is President and Executive Director of the Ayn Rand Institute. He speaks at universities and corporations, promoting Ayn Rand's philosophy of Objectivism and has been invited to radio and television shows for his expertise on the Middle East, foreign policy and economy. He holds a Master and a Doctorate degree from the University of Texas at Austin, and he's former professor of Ethics and Finance in Santa Clara University. Source: en.wikipedia.org www.aynrand.org Produced by New Media | UFM 2013 http://www.newmedia.ufm.edu http://www.ufm.edu