Budweiser is not the first big company to do big mistakes. Look at Gillette Pepsi Coca Cola and so many more, but Bud Light is the FIRST to capture such a wide audience of aggravation. By tarring all the customers of Bud Light as fratty and out of touch and having what is likely the LEAST likely customer promote the drink... (for a few seconds as it quickly turns into a Dylan self promotion video) the whole "inclusive" campaign falls apart. Now we have two people who seem to know so little of the customers and brand, going as far to insult them (much like Gillette did) but even worse, lackluster apology and zero sackings. I have often said that U.S business are quick to fire rot out of their companies... but this seems to be an exception. This is all before you get into the gender politics and government politics, right off the bat you have a PR DISASTER that so far after a MONTH Anheuser Busch InBev has done LITTLE or NOTHING to resolve. On the scale of things, this is as bad as it can get. NOT ONE company, even the biggest in the world wants this kind attention and it is going to take drastic action and possibly YEARS to steer the ship back to even where it was. As I write this, according to The Daily Mail they have now made a public statement saying it was a third party fault https://www.dailymail.co.uk/news/arti... Now begins the wrath of woke uber supporters who will now be angered at Anheuser Busch InBev stance but what about Alissa Heinerscheid she still caused as much damage, will she be fired? so far it is the U.S that has taken the brunt of the backlash, so far I am unaware of UK or EU backlash or sales collapse but UK media such as Daily Mail The Independent The Telegraph The Mirror are covering the story but based mainly on politics and gender and Sky News Australia meanimg it has gone global but the MSM are not handling it the best as they miss out so much of the catastrophe that Alissa Heinerscheid and Dylan Mulvaney have caused along with Anheuser Busch InBev with little and slow action to turn the ship around. 00:00 153 Seconds 01:53 Billions lost Millions Lost 02:30 This is MORE than gender and Politics 06:21 MORE than conservatives and heteo EVERYONE is annoyed 08:05 What I would have done if the VP of Bud Light Video Sources • Dylan Mulvaney Bud Light Beer Commercial O... This is Dylan • NEW - Alissa Heinerscheid, Bud Light’s VP ... This is Alissa Very odd video I mentioned about Alissa working for General Mills • Video