You're Marketing Your Indie Game Wrong

Most indie games don't fail because they're bad. They fail because no one understands them. We're constantly told to make our games more unique with new mechanics, new genres and new art styles. But is that actually the best way of getting people's attention? In this video I will break down why simple, familiar games often succeed and why trying to innovate too early, sometimes can hurt your chances as an indie developer. Big games like Minecraft or Stardew Valley don't look complicated on the surface. Instead you need to play them to discover their depth. If you're an indie developer struggling to get attention, or wondering why your game isn't clicking with players, this video is for you. What do you think? Do indie games need to be more unique, or more understandable? Let me know in the comments. Hope you enjoy the video! Chapters: 0:00 Indie Games Are Booming 0:14 The Bad Advice Everyone Repeats 1:04 Big Games Look Simple 2:06 The Innovation Trap 3:01 Biggest Marketing Mistake #indiegame #gamedev #gamemarketing