5 steps to building a personal brand you feel good about

In the insightful TED Talk "5 Steps to Building a Personal Brand You Feel Good About," delivered as part of the TED Business series The Way We Work in October 2023, social entrepreneur Marcos Salazar empowers individuals to take control of their digital presence. As CEO of Be Social Change, Salazar outlines five practical steps—setting clear goals, identifying key skills, defining your audience, crafting a mission statement, and leveraging personal websites and social media—to create an authentic personal brand that reflects who you are and aspire to be. With actionable advice and a focus on meaningful impact, this talk is an inspiring guide for anyone looking to shape a purposeful and impactful online identity.