Julie Wernersbach - Organizing a Book Signing

Julie Wernersbach, publicist for the leading U.S. indie bookstore, BookPeople, in Austin, TX. explains how to work with an indie bookstore to arrange a signing event for your book. She shares advice about how to contact the store, what information to provide them with in your proposal, and what to expect from this kind of event. She also describes what the bookstore looks for when booking such events and how this is really best perceived as a business relationship between the store and you. This interview is jam-packed with valuable information. Don't miss it!