Clean beauty refers to beauty products that are formulated with non-toxic, environmentally friendly, and ethically sourced ingredients. These products are free from potentially harmful chemicals, such as parabens, sulfates, phthalates, and synthetic fragrances, and are often cruelty-free and sustainably packaged. Clean beauty emphasizes transparency in ingredient sourcing and manufacturing processes, prioritizing the health of both consumers and the planet. The significance of clean beauty in the makeup industry lies in its response to growing consumer concerns about the potential health risks associated with conventional beauty products. As awareness of ingredient safety and environmental sustainability increases, more consumers are seeking out clean beauty alternatives. This shift has prompted the beauty industry to embrace cleaner formulations and adopt more sustainable practices, driving innovation and promoting healthier choices for consumers. OUTLINE: 00:00:00 Introduction to Clean Beauty 00:00:26 Benefits of Natural and Organic Makeup 00:01:34 Clean Beauty Brands 00:01:58 Embracing Clean Beauty 00:02:19 Wrapping Up