How Meta’s Andromeda Update Is Secretly Changing Your Ads (And What To Do About It)

Free Direct Response Marketing Prompts: https://ai.smartmarketer.com/ Work With Our Agency: https://smartmarketeragency.com/ Learn More About Smart Marketer: https://smartmarketer.com/ Your Facebook ads didn’t just stop working, Meta changed the game. In this video, we break down Andromeda, Meta’s biggest algorithm overhaul since iOS 14.5 and why your 2023 ad strategies no longer apply. 🧠 What’s Inside: • What Andromeda really is (and why it’s not just another update) • How Meta rebuilt its entire ad retrieval system using sequence learning • Why creative diversity — not audience segmentation — now drives performance • The new rules for campaign structure, targeting, and optimization • Real-world client case studies: One brand saw CPAs drop 35%, another lost new customer growth • Key warning signs in your backend data you can’t afford to ignore • What to test right now: Campaign structure, exclusions, and content velocity 📊 Whether you’re an eComm brand, agency, or media buyer, understanding Andromeda is critical to staying profitable in 2025. We’re spending millions across accounts and testing this daily, and the winners are adapting fast. ⸻ Don’t get left behind. If your campaigns are underperforming, it’s not your product, it’s your playbook. This video gives you the new one. 👉 Subscribe for more tactical updates from Smart Marketer. #FacebookAds2025 #MetaAndromeda #PaidMediaStrategy #MediaBuyingTips #FacebookAdsUpdate #MetaAds #DigitalAdvertising #CreativeStrategy