How Meta Andromeda Update Changed Advertising Forever

💼 Ready to Scale With Ads That Actually Perform? https://www.vulcan-digital.com/ 📞 Book a consulting call: https://www.vulcan-digital.com/book-a... 🚀 Check out my Google Ads Playbook: https://www.vulcan-digital.com/setup-... How Meta Andromeda Update Changed Advertising Forever In this video, I explain how the Meta Andromeda update fundamentally changed Facebook and Instagram advertising by overhauling the ad retrieval system, shifting from broad targeting to true one‑to‑one personalization, and raising the bar for creative quality across the platform. I show why entity IDs now determine reach and delivery—how visually similar creatives compete for the same audience—and what this means for avoiding generic messaging, creative fatigue, and uneven ad spend in your Meta Ads account. I walk through a practical framework to build real creative diversity using customer insights, defined personas, and clear ad angles, then translating them into fast static concepts before expanding into UGC, video, carousels, and aligning landing pages and offers. I share tested setups for the Andromeda era, covering CPM and CAC stabilization, persona‑based iteration, and a scalable approach to Facebook Ads that helps ecommerce brands protect ROAS and grow in 2025–2026. ===================================================================== 🔗 LinkedIn: h  / dr-liam-dinneen-882006257   📸 Instagram: https://www.instagram.com/dr.liamdinn... 🐦 X: https://x.com/DrLiamDinneen ==================================================================== Who I am, and why you should listen me? I’m Dr. Liam Dinneen, a former medical doctor turned Ecommerce growth strategist. I help DTC founders scale profitably using YouTube & Google Ads, with a focus on financial clarity and smarter decision-making. 📈 Need help with ads? Watch, learn, and let’s get better results! 🌐 Explore our services: https://www.vulcan-digital.com