Aura Excellence is a beauty treatment for hair with multiple benefits: it straightens, eliminates frizz, protects from pollution and leaves hair shiny. It is the safest straightening treatment on the market, both for hair and hairdressers. With a high percentage of natural ingredients, we work with white biotechnology to extract hyaluronic acid through fermentation. In this video, you can see natural hair undergoing the Aura Excellence treatment. Therefore, the times and all the technical information shown is based on natural hair. Find more information about Aura Excellence: https://lakme.com/en/aura-landing-en/