Episode 17 with Rutger Bruining | Founder & CEO at StoryTerrace

In Episode 17, Simon talks to Rutger Bruining, the founder of Story Terrace, a personal biography service that helps people turn their life story into a book. You might recognise Rutger from his appearance on the BBC's Dragon Den in April 2019, where he secured a deal with Dragon, Tej Lalvani. Rutger talks about his Dragon Den's experience, why he eventually turned down Tej Lalvani's offer, how he got the idea for Story Terrace, why it took him so long to finally start his own business and his own encounter with the SARS virus in China in 2003. /// About Rutger Bruining ---- Rutger graduated with a degree in Business Economics from the University of Amsterdam and in 2004 started working as a strategy consultant for Booz Allen Hamilton. Three years later he moved to New York for an MBA at Columbia University, after which he became Investment Director at Arle Capital (formerly Candover) in London. In 2013 he quit his job in private equity to focus on his love for history and stories: he founded Story Terrace. Rutger likes sports and travelling; on the top of his wish list are Australia and Uganda.  ➜ Want to tell your story with Story Terrace? Visit https://storyterrace.com/ /// About The Good Luck Club ---- The Good Luck Club is a podcast and video series that focuses on the idea that luck is an ingredient that's absolutely necessary in order to have a successful life and business. In each episode, we invite an entrepreneur or change-maker to share their journey to success. For most, it’s never a straightforward one, and there’s much inspiration and learnings in the struggles they’ve been through along the way. And, as our name suggests, we’ll also dive into their stories about luck; the good and the bad, and its role in success. Connect @ Linkedin: http://bit.ly/2vFY3Cp Twitter:   / goodluckpodcast   Socialize @ Facebook:   / goodluckclubpodcast   Snap @ Instagram:   / goodluckclubpodcast   If you enjoyed this episode, please share with your friends. Subscribe to The Good Luck Club channel: https://tinyurl.com/YTGoodLuckClub We always reply to comments, so please let us know what you think below! Thanks for watching. /// About Simon Squibb ---- Simon is a serial entrepreneur, angel investor, motivational speaker, and mentor. He has started 17 businesses, invested in over 65, and has mentored hundreds of founders. Having sold his award-winning insight-driven branding and digital agency, Fluid, to PwC, Simon now focuses on inspiring, motivating and guiding both budding and experienced entrepreneurs by sharing his personal experiences, insights, ideas and tips on his website simonsquibb.com and through his social channels. ➜ Subscribe to Simon Squibb's YouTube channel: https://tinyurl.com/YTsimonsquibb Watch @ YouTube:    / simonsquibb   Connect @ Linkedin:   / simonsquibb   Invest @ AngelList: https://angel.co/simonsquibb Socialize @ Facebook:   / simonasquibb   Debate @ Twitter:   / simonsquibb   Dance @ TikTok: https//tiktok.com/simonsquibb8 Snap @ Instagram:   / simonsquibb