#GoBackToAfrica | Cannes Lion Creative Data | Black and Abroad

FCB/Six Toronto’s “Go Back to Africa” initiative for Black & Abroad won the Creative Data Grand Prix at the Cannes Lions International Festival. Black & Abroad, a company that specializes in travel experiences for black people, found that once a minute someone is posting "go back to africa" on social media. FCB/Six responded with gorgeous images from all 54 countries within the continent, while also using the hashtag “#GoBackToAfrica.”