Ah, the eternal battle between saying "jif" and using the hard G. The word GIF, which stands for graphic interchange format, has caused many internet wars and led to a lot of confusion. Will we ever all agree on one pronunciation? We're hiring! https://www.kapwing.com/jobs STAY IN TOUCH! We’d love to hear from you :) Instagram / kapwingapp Facebook / kapwingvideos Meme account ¯\_(ツ)_/¯ / kapwingmemes Tag #kapwing on your creations to get a like from us! Kapwing is an online video creation and editing platform for modern creators. Our mission is to enable digital storytelling.