YOU ARE BEING DECEIVED BY FOOD ADVERTISING.

YOU ARE BEING DECEIVED BY FOOD ADVERTISING. Who has never bought a hamburger or an ice cream and felt disappointed when the product looked completely different from what was shown in the advertisements? Usually, in commercials, food appears bigger, juicier, with perfectly melted cheese, but all of that is just an illusion. There are various tricks used in advertising to make products look more appetizing: cheese placed behind the food to create volume, or even a scoop of ice cream made from mashed potatoes. In today’s video, we will reveal some of these secrets, showing the techniques that fool almost everyone — including you. Before we get started, if you are not yet part of our channel, subscribe now and leave your like, because it is the fuel that keeps this channel running! The more likes we get, the more high-quality videos we can produce. This is the Fatos Entre Mundos channel, and it’s a pleasure to have you here! Subscribe so you don’t miss more content like this and support our work by leaving a like. It really helps strengthen the channel! Now, let’s imagine a situation: you just finished lunch, you’re full, but suddenly you crave something sweet. Then, on TV or online, you see an ice cream commercial that makes your mouth water just by looking at it. But what if I told you that, in reality, that ice cream in the advertisement isn’t even real ice cream, and it’s not even sweet? Would you believe it? You are about to find out why this happens and how these tricks are applied in commercials for hamburgers, sandwiches, and other foods. Let’s start with one of the most classic examples of advertising deception: the hamburger. In commercials, it appears huge, full of juiciness, vibrant in color, with melted cheese dripping down. However, when you buy it, it comes much smaller, and it’s impossible not to think: “Is this really what I ordered?” The reason is simple: when photographing or filming hamburgers for advertisements or menus, inedible elements are used. When assembling a hamburger for a commercial, the first step is to place the cheese and heat it on the outside so it looks melted and overflowing. Then, they add another hamburger and more cheese, enhancing the appearance of juiciness. Next, a toothpick is inserted to keep all the layers — lettuce, tomato, cheese — in place, giving the impression of a full, voluminous sandwich, very different from what we get when we buy one. To make the bun look taller, they may place an object between the layers, such as paper or fake cheese. The final touch is usually a bit of vegetable oil or spray, making the burger shiny and visually appealing. The difference between what we see in commercials and what we buy is huge. In some cases, they even use a syringe to apply mayonnaise and give the impression of an overflowing sandwich, but it’s purely for show — no one eats it like that! And fruits? They are also “made up” for commercials. Strawberries, apples, cherries, and other fruits are sprayed with hairspray or deodorant to make them shinier and appear freshly picked. For red fruits that are not fully ripe, advertisers even apply lipstick to enhance the color. And sodas? In advertisements, they seem to have more fizz and more flavor. This happens because, during filming, effervescent tablets are added to the drink, creating bubbles that last longer, giving the impression of a perfectly carbonated beverage. American pancakes also undergo tricks. To make them look stacked and covered with syrup, motor oil and cardboard are used between the layers, ensuring the stack stays firm for photos. Whipped cream, which melts quickly under strong lights, is replaced with shaving cream, keeping the shape and appearance perfect. The same goes for cakes: to make them appear large and impressive in photos, layers of cardboard and toothpicks are placed between the real cake layers, and shaving cream is used on the sides. When the cake arrives at home, it is smaller, but visually, the advertisement gives the impression of being enormous. Roast chicken is no exception. It is painted with bronzing spray or a mixture of food coloring and detergent, creating a golden, crispy look. The smoke coming out of the oven is usually simulated with a vaporizer or heated sanitary pad, giving the impression that the food has just come out of the oven. Beer commercials also use tricks: detergent or soap is added to create consistent, long-lasting foam, and water or glycerin is sprayed on the glass to make the drink look cold and condensed. And pizza? The cheese in commercials isn’t just cheese; it’s a mixture of cheese and white glue, ensuring elasticity and a perfect appearance when lifting a slice. All these tricks are applied only during photography or filming. In real life, the food you consume is not like that. Appearance is marketing; what really matters is taste and quality.