This session was part of Netroots Nation’s 2021 virtual conference. For access to 120+ hours of additional progressive content and for information about future events, please visit netrootsnation.org. Union-supporting millennials have become the largest generation in the labor force. Thousands of low-wage gig and Amazon workers are rising up. President Biden voices support for unions! Now’s the time for labor to harness digital engagement to empower and unite these workers. There’s also an opportunity for organizers to strategize around Apple’s new privacy rules. During our session, we’ll use case studies and best practices to help you establish your union digital presence, grow union membership, organize more effectively, build efficient digital backend infrastructure, and ensure all workers have a bigger voice in the media. BONUS: We’ll set up an online chat for digital union organizers to join after Netroots.