ICE LED Transparent Glass Screen Installation Zara Hong Kong

http://www.digitaldaytime.com In this video we will show the recent installation of a Glass LED transparent screen in the competitive retail environment of Hong Kong. This recent installation is located at 70 Queen's Road Central Nathan Road, Kowloon, Hong Kong. The site was previously the location of a H & M clothing store who vacated due to the massive monthly rental costs. The Zara flagship store is located over 6 floors and epitomises the Zara philosophy of Beauty, Clarity, Functionality and Sustainability. The Zara Hong Kong flagship store is surrounded by many billboards and advertising signs, to the point it would seem any surface or airspace is used by surrounding businesses to promote their service, phone number and specials. In the midst of this it becomes a daunting task even for a global brand with 6500 stores world wide. H & M could not sustain their presence due to dwindling sales at 70 Queen's Road central in Hong Kong, so Zara had to overcome market trend and the visual noise surrounding them. The location harks back to the 1930's when the China Emporium Ltd had an iconic business there that epitomises the finer things of life and has gone onto be known as the luxury brand of Lane Crawford. Zara knew they had to make a fresh statement and deliver a modern appearance that started on the footpath that engaged with passing traffic. For any fashion brand like Zara, the front store windows are like a canvas to the heart of the brand that displays fashion, trends and new lines. However today simply relying on clothed mannequins or some pretty window display is insufficient in the Hong Kong market where you face the highest rental costs in the word. Printed posters or installing a bank of 42inch screens in your front store windows are simply inadequate. On reflection it may seem obvious that the GlassLED installation reaching 8 metre high at the front of the Zara store at ground level was a natural choice as it combines five very unique aspects: Daytime time brightness, Appropriate resolution, Custom scalability, Rear window installation, No special installation infrastructure. Stunning transparency, that can be any size you desire. The ICE GlassLED tiles store epitomises clarity, sparkling clean lines, transparency and light. The interior of the store can be seen through the screen depending on the content being displayed. This capability is unique of all the display technologies currently known and can be applied to multiple floor windows or a single window. The two Zara GlassLED Screens each measures 2.56m wide x 8m High and beckon shoppers with fashion video content and acts as a digital screen. The transparent nature of the screen allows shoppers in-store to still see through the screens and view the outdoors, allows sunlight to enter from outdoors and if black is in the content then the content area becomes transparent and invisible allowing people passing be to actually see in the store looking through the screen. This feature is exclusive to the GlassLED and the additional building and window façade display technologies from ICE AV Global. We call this "The Magic is in the Screen". If you have a need to create some digital magic on your store front, glass clad building, or internal partition wall into a digital transparent screen we would love to have a chat on how we can work with you to create your magic. We look forward to hearing from you if you think this solution might be useful in your next project. Catalogue download link http://bit.ly/ICE-2014-Glass-Led-Catalog About ICE Technology Ltd ICE AV is a company that consists of Divisions active in the LED sector, Interactive, Projection solutions. We manufacture, distribute and partner with companies world wide in creating unique experiences with our portfolio of technologies. ICE AV has a wide range of innovative and unique Plasma, LCD, LED and Projection solutions it can offer clients worldwide and is working with a growing network of integration and distribution partners. If you would like to discuss in detail about any comments or solutions referred to in this video then we invite you to pick up the phone and give us a call or send an email. We also welcome reseller enquiries. For sales and further information contact ICE AV Technology Ltd Digital Display Division Auckland, New Zealand Tel +64-9-414 2348 sales at iceavglobal . com http://www.iceavglobal.com   / 253520364663870      • ICE LED Transparent Glass Screen Installat...   Copyright notice. Produced, recorded and copyright held exclusively by ICE AV Technology Ltd, Auckland, New Zealand. Downloading for the purpose of re-editing, re-branding or claiming as your own is strictly forbidden and a breach of our intellectual property. Embedding the link code in a web site is allowed only if full acknowledgement and attribution to ICE AV Technology Ltd is stated. All breaches will be enforced. Thank you for your co-operation.