“The principle of purpose,” writes Leonard Peikoff, “means conscious goal-directedness in every aspect of one’s existence where choice applies.” In this talk, Yaron Brook will explore the role of purpose in human life: Why is it important and what does it mean to live purposefully, to have a central purpose, and to integrate all of your values around that central purpose? Recorded on May 15, 2020 as part of OCON Live! 2020 Subscribe to ARI’s YouTube channel to make sure you never miss a video: https://www.youtube.com/subscription_... Download or stream free courses on Ayn Rand’s works and ideas with the Ayn Rand University app: – App Store https://itunes.apple.com/us/app/ayn-r... – Google Play https://play.google.com/store/apps/de... ARI is funded by donor contributions. You can support our work by becoming an ARI Member or making a one-time contribution: https://ari.aynrand.org/donate ****** Keep in Touch! Sign up to receive email updates from ARI: https://aynrand.org/signup Follow ARI on Twitter: / aynrandinst Follow ARI on Facebook: / aynrandinstitute Follow ARI on Instagram: / aynrandorg Subscribe to the ARI Live! podcast: https://podcasts.apple.com/us/podcast... ****** Explore these ideas further! ARI's online publication, New Ideal, explores pressing cultural issues from the perspective of Ayn Rand’s philosophy, Objectivism: https://newideal.aynrand.org/ Join an upcoming virtual or in-person event: https://ari.aynrand.org/events/ Visit ARI’s website for more about our content and programs: https://ari.aynrand.org/