Responsive Search Ads: Tips, tricks, and best practices | PPC Town Hall 49
Expanded Text Ads out, #ResponsiveSearchAds in. RSAs will be the only type of text ads you can create in #GoogleAds starting July 1, 2022. And there's going to be a pretty big shift in how #PPC marketers approach text ads. Learn from two PPC experts with long-standing track records and significant experience building managing RSAs. This panel covers: • How RSAs have done compared to ETAs so far • How pinning certain components affects RSA performance • Tips, tricks, and best practices for running better RSAs Our expert guests: • Julie Friedman Bacchini, Neptune Moon • Ed Leake, AdEvolver Chapters: 0:00 Fred's Intro to the episode 1:37 Panelists' intro 4:28 Google's latest RSA update 5:10 Julie and Ed talk about the transition to RSAs 21:36 Impact of pinning assets in RSAs 25:39 How RSAs impact ETA impression share 33:47 Impact of RSAs on ad accounts 42:34 RSA tips & tricks 51:20 Using ad strength and asset labels when optimizing RSAs 59:32 Wrapping up ► Get actionable PPC tips, strategies, and tactics from industry experts twice a month: https://rb.gy/s5w4ay ► Make your PPC management less complex with Optmyzr's tools. Start a 14-day free trial today: https://rb.gy/k4ujye #ppc #googleads #sem #optmyzr #adtech #digitalmarketing
