"Simply Irresistible" is the first single released by English rock singer Robert Palmer from the 1988 studio album Heavy Nova and is presented in one of the most distinctive and memorable music videos of the 1980s. In 1988, the song reached #2 on the Billboard Hot 100 singles and was #1 on the Billboard Hot Mainstream Rock Tracks chart for three weeks. It also earned Palmer his second Grammy Award the following year, and the song was nominated for the Brit Award for Best British Single. A year later Robert Palmer cashed in & Parodied his own song in this Pepsi commercial from 1989.