The Story Behind PHVLO HATCH

Connection, revitalisation, history, community empowerment and fashion creation were key concepts behind this collaborative project between PHVLO (pronounced “flow”), a sustainability-focused and socially aware lifestyle brand and The Good Studio. PHVLO HATCH, the physical entity for PHVLO, was conceived out of a desire to create a viable work and education hub relating to the fashion industry and tailoring, and to give something back to the surrounding community of Sham Shui Po, one of the city’s poorest districts. The Good Studio’s fresh approach to the design process matched PHVLO HATCH’s vision by responding to brand identity and project requirements through the generation of simple but powerful ideas. www.phvlohatch.com/ Instagram: @PHVLOHATCH Facebook: @PHVLOHATCH