Pepsi The Choice of a New Generation | 1983 | Pepsi Marketing Campaign | Michael Jackson | PepsiCo

#pepsi #michaeljackson #pepsico #pepsicola In 1983, Pepsi launched the influential marketing campaign known as "Pepsi's 'The Choice of a New Generation,'" marking a significant milestone in the brand's history. At the time, Pepsi was engaged in intense competition with Coca-Cola for market supremacy. To firmly establish itself among a younger demographic and position as the preferred choice for a progressive, trendsetting generation, Pepsi devised this campaign. The campaign prominently featured a series of television commercials starring renowned celebrities of that era, with the iconic Michael Jackson standing out as one of the most memorable figures. These advertisements featured celebrities declaring Pepsi as the "Choice of a New Generation," with Michael Jackson's involvement playing a pivotal role, elevating the brand's image to new heights. A particularly unforgettable moment from this campaign occurred during the filming of a Pepsi commercial when an accidental incident caused Michael Jackson's hair to catch fire. This unforeseen event garnered substantial media attention, adding to the campaign's notoriety and intrigue. "Pepsi's 'The Choice of a New Generation'" skillfully tapped into the cultural spirit of the 1980s, seamlessly aligning Pepsi with the attributes of youthful energy, innovation, and the ever-evolving tastes of a burgeoning generation. The campaign's slogan became synonymous with Pepsi's brand identity during this dynamic period. This campaign emerged as a resounding success by captivating the imaginations of consumers, especially the younger demographic. It made a significant contribution to Pepsi's ongoing rivalry with Coca-Cola and stands as a notable example of how celebrity endorsements and a keen focus on youth culture can propel a brand's marketing endeavors to unprecedented success. Please like, share, and comment on my video. Please subscribe to my channel. ●All rights go to the respective owner *DISCLAIMER: This following Audio / Video is strictly meant for promotional purposes. We do not wish to make any commercial use of this and intend to showcase the creativity of the artist involved. *The original copyright (s) is (are) solely owned by the companies / original artist (s) / record label (s). All the contents are intended to showcase the creativity of the artist involved and are strictly meant for promotional purposes. *DISCLAIMER: As per the 3rd section of fair use guidelines borrowing small bits of material from an original work is more likely to be considered fair use. Copyright disclaimer under section 107 of the Copyright Act 1976, allowance is made for "fair use". COPYRIGHT DISCLAIMER: This video is for entertainment purposes only. Copyright disclaimer under section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational, or personal use tips the balance in favor of fair use. THANKS FOR WATCHING, AND DON'T FORGET TO SUBSCRIBE OUR CHANNEL