Food is precious. But a third is lost. UNEP recently launched the "Think.Eat.Save: Reduce Your Foodprint" campaign in support of the SAVE FOOD Initiative to reduce food loss and waste. The campaign is run by the FAO, trade fair organizer Messe Düsseldorf and the UN Secretary General's Zero Hunger Initiatives. It specifically targets food wasted by consumers, retailers and the hospitality industry. Think.Eat.Save: Reduce Your Foodprint campaign: http://www.thinkeatsave.org