Deepica Mutyala | The New Standards of Beauty | Talks at Google

Founder & CEO of Live Tinted, Deepica Mutyala, joins us to discuss her journey as a South-Asian American beauty entrepreneur who is changing beauty standards and revolutionizing the beauty industry. Deepica’s mission is to champion multicultural beauty through brand/products, community, conversation, and awareness – working to dismantle colorism with the power and voice of both her personal and Live Tinted platforms. She rose to the forefront of the beauty industry in 2015 when her YouTube video, featuring a beauty hack to cover dark undereye circles using red lipstick, went viral – now boasting over 10 million views. Since then, Deepica has been recognized by some of today’s most prestigious publications for her achievements in the beauty space, including her 2022 dedicated feature as a Time Magazine Next Generation Leader. As Live Tinted expands nationwide under Deepica’s helm, the brand also continues to engage with iconic national partners, such as Barbie, Netflix’s Never Have I Ever, and Phenomenal. The brand has also received notable industry accolades including WWD Best Product Innovation, ELLE Future of Beauty, and Allure Best of Beauty. Follow Deepica’s journey to revolutionize beauty at @LiveTinted and @deepica on Instagram. Moderated by Shilpa Maniar.