Tacoincidence — Taco Stop #3 — Redefining Impossible with Iron Cowboy James Lawrence

I met up with the Iron Cowboy, James Lawrence at Tacos CDMX in Lindon, Utah. But he doesn't want to be known for being the guy that did 50 Ironman triathlons in 50 days in 50 states, he wants to be known as the guy that helps inspire people to redefine their own impossible. I wanted to learn why he believes in the power of brand experience, what he does to create it and how it’s helped him thrive. All…over tacos. It really doesn’t get much better than this! EPISODE NOTES "We didn't have a 100% mindset. We had a 300% mindset." • Secret #1: Do what you say you're going to do • Secret #2: Dream it, outwork everyone, make it happen • Secret #3: Become master problem solvers • Secret #4: Positive impact on others makes it worth it • Secret #5: Get out of your own way and redefine your impossible • Secret #6: Focus on what you can control • Secret #7: Be obsessed. Show up every day. • Secret #8: Stress, Optimize, Adapt, and Recover • Secret #9: Be patient with a massive amount of urgency • Secret #10: Nothing great ever is accomplished on your own • Secret #11: There's no substitute for experience • Secret #12: Get on the field so you relate to your customers • Secret #13: We're all human • Secret #14: With the right people on your team, everything elevates **************************************** YOUR INPUT, FEEDBACK AND IDEAS **************************************** Thanks so much for watching this episode of Tacoincidence! I'd love to to hear your feedback and ideas so drop a COMMENT below, hit me up on Instagram, email, phone or ...over tacos. Make sure to SUBSCRIBE to this channel so you'll be the first to know when the new episodes are released (basically your Taco Tuesday alarm clock). **************************************** TACOINCIDENCE PODCAST You can also listen to the full audio podcast version of this episode (01:12:13) https://apple.co/2nzBwDD **************************************** **************************************** LINKS WE MENTION IN THIS EPISODE **************************************** Taco Stop #3: Tacos CDMX, Lindon, UT http://tacoscdmx.com/ Iron Cowboy https://www.ironcowboy.com/ Iron Cowboy James Lawrence Instagram:   / ironcowboyjames   Facebook:   / ironcowboy   LinkedIn:   / iron-cowboy-llc   Redefining Impossible https://amzn.to/2ppQ3SJ Scott Porter   / scottcraigporter   Search for the Perfect Taco: Instagram:   / searchfortheperfecttaco   YouTube:    / search4perfecttaco   LinkedIn:   / admin   Website: https://searchfortheperfecttaco.com/ **************************************** ABOUT TACOINCIDENCE **************************************** This is Tacoincidence — where we learn in this unconventional master class the secrets of breakthrough culture, brand experience and human connection from the most brilliant leaders while we’re on the search for the perfect taco. I'm your host, Scott Porter, entrepreneur, brand experience strategist and the taco-obsessed founder of Search for the Perfect Taco. (http://www.searchfortheperfecttaco.com/) In my lifelong search, I’ve learned the taco experience is even more than crazy good tacos — it’s about real human connection. And Tacoincidence is about discovering how visionary leaders build successful organizations with human experience at the core of their brand’s DNA. Whether it’s with granola bars, electric bikes, software or socks. I wanted to learn why these leaders believe in the power of relationship-based brand experience, what they do to create it and how it’s helped them thrive. All…over tacos. Join the journey on our website — you’re not going to want to miss out on our national taco tour we’re planning! Follow us on social media, subscribe to the podcast and YouTube channel, and tune in every Taco Tuesday for new episodes of Tacoincidence, where we’ll continue to explore the secrets to level-up your culture and brand experience AND your taco game. TACOINCIDENCE: https://searchfortheperfecttaco.com/c...