#73 Changes & Contagions feat. Damon Centola

New social movements, beliefs, behaviors, and technologies often struggle to gain traction. Some diseases, such as Covid-19, spread quickly and created a world-changing pandemic. Could the idea of viral diseases be applied in spreading innovations and beneficial behaviors? Damon Centola talks about his best-selling books HOW BEHAVIOR SPREADS and CHANGE: HOW TO MAKE BIG THINGS HAPPEN. In this episode, he shares the findings of over a decade's worth of original research on social networks and societal behaviors. Damon talks about what drives change— influence, propagation of new ideas, and transmitting beliefs and behaviors from person to person. Listen as he and Greg talk about factors that led to the success of the Black Lives Matter movement, the fall of Google+, and the rise of political polarization. Show Links: Guest Profile Damon Centola’s Bio from His Official Website: https://www.damoncentola.com/ Faculty Profile at University of Pennsylvania: https://www.asc.upenn.edu/people/facu... Damon Centola’s Bio on Coursera: https://www.coursera.org/instructor/d... Damon Centola on Twitter: https://twitter.com/DamonCentola?ref_... Damon Centola on Instagram: https://www.instagram.com/damoncentol... His Work Damon Centola on Google Scholar: https://scholar.google.com/citations?... Order Book: Change: How to Make Big Things Happen: https://amzn.to/3cSCaSE Order Book: How Behavior Spreads: The Science of Complex Contagions: https://amzn.to/3D2nCL6